Live Fearlessly
Dive into a remarkable tale of rebirth.
From Near Death to Rebirth – The True Story of the Book
Since the Day I Died is not just a book, it's a testament to resilience and hope. It tells Bruno's incredible near-death experience, a narrative that encourages readers to embrace life with courage and determination. Join us in sharing this inspiring message.
Since the Day I Died is the true story of Bruno MALIK-LACKO — a near-death experience that shattered everything and sparked a complete rebirth.
From drowning as a child to building a brand inspired by survival, this book explores what it truly means to live fearlessly.
This is more than a story — it's a message:
You were not born to fade. You were born to rise.
The Brand - IKIRISE : The Golden Phoenix rising
IKIRISE was born from two words, two worlds — 生き (“iki,” meaning both “to live” and “breath” in Japanese) and rise.
It speaks of the breath that fuels our spirit and the courage that lifts us higher after the flames have burned, a trauma has tested us.
Like the golden phoenix in our emblem, IKIRISE is the moment we inhale life, exhale fear, and rise again — stronger, brighter, limitless.
It tells the story of rebirth, of standing tall after the flames, like the golden phoenix that carries our emblem.
This name is a reminder that life is not just survival — it is the courage to rise higher every time we fall.
Rooted in Japanese resilience and carried on the breath of possibility, IKIRISE is for those who live fully, rise fearlessly and shine without limits.
A Phoenix rises above the sea, embraced by the light of the rising sun.
This logo symbolizes rebirth, resilience, and endless hope: The Phoenix, a legendary bird reborn from its own ashes, represents transformation through pain, echoing the journey of surviving a near-death experience and emerging stronger.
The sea reflects life’s depth, emotion, and unpredictability - calm or stormy, always in motion.
The sunrise behind the Phoenix stands for a new beginning, illuminating the path forward and whispering that "Every sunrise is a second chance."
Together, these elements form a powerful emblem of personal awakening, healing, and the eternal cycle of growth - the heart of the story and the brand.
